What we mean by 'warmer'.

When we say HUUUG is a warmer kind of tracker, we mean a few specific things.

We default to less. The less data we collect, the less data we can lose, leak, or misuse. If a feature doesn't need precise location, it gets a fuzzy one.

We design for the child too. Kids aren't endpoints. They can see what's being shared, and with whom. As they grow, the product grows up with them.

We don't sell location data. Ever. We'd rather charge a fair price than turn families into a product.

We trust the boring stuff. Solid hardware. Long battery. Quiet defaults. The novelty wears off; the everyday has to keep working.

More on each of these as we get closer to launch.